STIEKIA and UMSIDA Hold Kosabangsa Program, Strengthening Digital Marketing for Shallot Farmers and Sheep Breeders in Malingmati Village, Bojonegoro

A total of 35 participants consisting of shallot farmers and sheep breeders in Malingmati Village participated in community service activities through the Kosabangsa Program. This activity aims to increase the community's knowledge and skills in utilizing digital technology as a means of marketing local products.

The Kosabangsa Program is a collaboration between STIE Cendekia Bojonegoro (STIEKIA) and Universitas Muhammadiyah Sidoarjo (UMSIDA). Through this program, the community is equipped with an understanding of digital marketing strategies that can be applied to expand market reach and increase sales opportunities for their business products.

The Head of the Kosabangsa Program, Dr. Abdul Azis Safii, SE., MM., stated that this activity is a form of higher education contribution in supporting community empowerment through the use of digital technology.
In the training, participants were introduced to various digital marketing platforms, including WhatsApp, WhatsApp Business, and Shopee. The material was presented simply and accompanied by hands-on practice so that it is easy to understand and can be applied by participants according to their respective business needs.
Shallot farmers and sheep breeders also gained knowledge on how to take product photos, create catalogs, arrange promotions, and utilize digital media to reach a wider range of potential buyers.

This activity is expected to help the people of Malingmati Village in developing their businesses, increasing product competitiveness, and opening up wider marketing opportunities amidst the development of the digital economy.
Through the collaboration between STIEKIA and UMSIDA in the Kosabangsa Program, universities strive to provide solutions that are relevant to the needs of the community. This assistance is part of an effort to encourage digital transformation in the village business sector, while simultaneously strengthening the role of higher education in local economic empowerment.

The Kosabangsa Program is a concrete step in bringing knowledge and technology closer to the community, so that local potential can develop into sustainable economic opportunities